Tidbits: Scared into Love??

I was searching for a nice Christian desktop, and I came across something that completely terrified me:

I am a devout follower. I adore God. I am doing everything I have been taught to praise Him. And that picture, well let's just say it made my heart pound rather hard. Why do some people insist on using the scare tactic? Who, exactly, are they expecting this to work on?
I personally like more comforting, warming tactics. Behold:

~Godspede

Edit: I notice, actually, that I've done a sermon on the Bible passage the first one quotes. Link: Sermon 9
The image quotes the second half of it. It quotes the doomsday without any salvation. So, yeah. Check out my interpretation of it, if the feeling spurs you.